The Raytheon Company Analysis
Executive Summary
Raytheon is a Technology Company based in Waltham, United States. The company provides specialized products and services in the defense industry. Raytheon operates in more than 80 countries worldwide. The assessment provides a report on Raytheon Company which will be presented in two parts. The aim of the first part is providing a situational analysis of the company. Also, the part will undertake a critical company analysis in its defense division by stating the main mission in close reference to the resource-based view model. Further, competitive analysis of Raytheon Company will be undertaken in the assessment by closely looking into the industry competitor profiles, their positioning strategy, and marketing mix. Finally, the first part will provide a critical customer analysis by looking into the segmentation, targeting, and positioning (STP) of Raytheon in the defense products and services provision industry. The second part seeks to provide a detailed analysis of the challenges that face Raytheon in its attempt to achieve strategic marketing success. In this part, the directional and growth strategies of the company will be analyzed to determine where the company is failing. Also, an examination of business modules such as customer value creation, relationship marketing, and branding strategies used by Raytheon and how wrongly they are examined by the marketing management will also be undertaken. ORDER YOUR PAPER NOW
Situation Analysis
Raytheon Company is headquartered at Waltham, Massachusetts. Since its foundation in 1922, the company has been providing state-of-the-art electronics and mission systems. The company is all round known as one of the world’s leading defense contractor whose major projects cut across aerospace, missiles technology, and automation. Significantly, Raytheon is dependent on military sales. Strategically, Raytheon has over 64,000 employees globally and in 201, it netted sales worth $25 billion. Today, the company shines among the US military contractors in the land, air, cyber, and sea defense products which range from reconnaissance, navigation systems, targeting, and missiles systems. The other context segmentations of Raytheon’s are in the communication and intelligence sector, cybersecurity, radios, commercial electronic products, and air traffic control. The company operates in a highly competitive industry where it faces stiff competition from other global players such as Honeywell, Boeing, Lockheed, Jabil, Rockwell Collins, Northrop Grumman Corp, Lockheed Martin Corp, and Whirlpool. The top customers to Raytheon products are different world governments, with the US government accounting for the largest customer segment of the company in the world market.
Critical Company Analysis
Raytheon is a technology company that specializes in defense and other security operations throughout the world…Continue Reading…