Week 2 E-Learning Activity 3 & 6

  • Post category:Post
  • Post comments:0 Comments

Week 2 E-Learning Activity 3 & 6

Executive Summary

This assessment analyses week 2 learning activities three and six. Activity 3 will be about corporate culture and its instilment in human resource management practices and customer satisfaction. To achieve the objective of activity 3, the task will analyze what building a culture based company entails. Activity 6 will analyze building a cross-cultural web design for a wider audience. A Student Sample: ORDER YOUR PAPER NOW

E-Learning Activities

Week 2-Activity 3- Corporate Culture Instilled in HRM Practices and Customer Satisfaction

Part 1

Company culture forms an organization’s personality and defines the environment in which personnel interact, work, and execute their day to day operations (Cameron and Quinn, 2011, p. 10). Corporate culture entails a proper integration of HR policies to the target market’s needs. The main question to consider in achieving this week 2 activity 3 objectives is:

  • What does a building culture-based company entail?

Culture-based companies value stakeholders’ welfare and interests. Also, the proper integration of corporate culture with employees’ values and needs makes the workers enjoy their work. Employees tend to establish better relationships with colleagues thus becoming more productive. A culture based company further emphasizes teamwork through which employees freely interact, share ideas and opinions, and assist one another in resolving any conflicts or problems. In this perspective, companies are required to hire employees whose conduct, skills, experience, and competencies are high to ensure that they are innovative and meet customer demands appropriately. Culture-based organizations also entail the use of a set channel of communication in which orders and instructions are passed from one level to another.

Part 2: Application of ideas

Zappos CEO Tony Hsieh states that building a culture-based company by the management significantly helps in strengthening HRM practices as well as enhancing customers’ satisfaction. Zappos CEO Tony Hsieh arguments will guide us in achieving the objectives of this activity and understanding how corporate culture is integrated to HR policies and customer needs.

Building culture-based company entails a proper integration of HRM practices to customer needs in order to satisfy their needs. The major stakeholder and assists of Zappos are its employees and the target customers. The human resource management of the company needs to ensure that the employees recruited in the company possess the right skills, qualifications, experience, and competence to the work (Sharma, Sharma, and Devi, 2009., p. 210). Customer needs and interests should be in their hearts every time. Competent human resources always offer high-quality customer services and are always creative and innovative of new brands as demanded in the market. Also, corporate culture involves the establishment of better rules and regulations that govern the HRM practices and decisions towards employees conduct when dealing with customers’ needs (Jung et al., 2008, p. 630). In this regard, the CEO of Zappos Tony Hsieh approves the policy of paying new employees to quit the company if they cannot properly fit and adapt to the company values and are unable to satisfy customer needs effectively. A Student Sample: ORDER YOUR PAPER NOW

Week 2-Activity 6- Building a Cross-Cultural Web Design for a Wider Audience

Part 1

The Internet has made the world a global village where people from different cultures and backgrounds interact. Through the help of the internet, the world has turned out to be very tiny. However, this does not mean the world is turning as ab homogenous place. In other terms, people browse online to solve their issues and any other life problems that exist today (Ahmed, Mouratidis, and Preston, 2009, p. 48).

Building a cross-cultural web design for a wider audience requires proper consideration of key items by the web designer/ expert. The key web design elements include:

  1. Website language: The web designer needs to ensure that the language used on the website is simple and understandable by people in an easy manner. Also, web pages need to be made of more than one language due to the increased number of global users.
  2. Design and looks are changing more often: Designer mind when creating the web design have to portray the national culture so as to be effective to all people. Also, the web design needs to have in mind the types of deals that can be shown on the website in a more effective way for people.
  • Color: Another design element of a website is color and needs to be taken into account when targeting people from different cultures, for there is a significant difference between cultural connotations of colors.

Part 2: Application of ideas

The most important thing for managers to get right in designing a website for a broad audience- even more than the design, navigation and color scheme; is ensuring that the website content is sufficient and appropriate (Smith et al., 2012, p. 180). Alibaba is a global company whose web design is appropriate and attractive to the customers. Its excellence in web design and development has made the company among the world’s largest e-commerce businesses. Alibaba’s web design is animated with different looks and color that change often. The website is designed in different languages that customers from different cultural backgrounds can understand easily and purchase goods and services online (Lee and Koubek, 2010, p. 340). Facebook is also another company whose web design appeals to all. The web designers have designed the Facebook App in a manner that it can get installed on all smartphones and even manual phones. The App is designed in a unique blue color and is always modified with new features that serve the broad/international customers in a unique way. The website language is adjustable to the most spoken and learned global languages. In this regard, the management of Alibaba and Facebook which operate in commercial and social industries has made stunning steps to designing appropriate websites that suit customer needs. A Student Sample: ORDER YOUR PAPER NOW


In conclusion, building a cross-cultural web design for a wider audience increases a company’s reputation in the target market. Further, this enhances a company’s performance and profitability in the marketplace. Also, the proper integration of corporate culture to human resource management and customer satisfaction improves a company’s performance since employees’ morale and motivation is boosted.


Ahmed, T., Mouratidis, H., and Preston, D., 2009. Website design guidelines: High power distance and high context culture. International Journal of Cyber Society and Education2(1), pp.47-60. Retrieved from: http://www.academic-pub.org/ojs/index.php/IJCSE/article/view/531

Cameron, K.S., and Quinn, R.E., 2011. Diagnosing and changing organizational culture: Based on the competing values framework. John Wiley & Sons. Retrieved from: https://books.google.co.ke/books?hl=en&lr=&id=EgADAwAAQBAJ&oi=fnd&pg=PR9&dq=Culture+based+companies&ots=o_nH_OMiWN&sig=WKFdkWcHhJSkQ9pp7fdjrtAnC4s&redir_esc=y#v=onepage&q=Culture%20based%20companies&f=false

Jung, J., Su, X., Baeza, M. and Hong, S., 2008. The effect of organizational culture stemming from national culture towards quality management deployment. The TQM Journal20(6), pp.622-635. Retrieved from: https://www.emeraldinsight.com/doi/abs/10.1108/17542730810909374

Lee, S. and Koubek, R.J., 2010. The effects of usability and web design attributes on user preference for e-commerce websites. Computers in Industry61(4), pp.329-341. Retrieved from: https://www.sciencedirect.com/science/article/pii/S0166361509002127

Sharma, S., Sharma, J. and Devi, A., 2009. Corporate social responsibility: the key role of human resource management. Business Intelligence Journal2(1), pp.205-213. Retrieved from: https://www.taylorfrancis.com/books/9781466559929/chapters/10.1201%2Fb12878-1

Smith, A., Dunckley, L., French, T., Minocha, S. and Chang, Y., 2012. Reprint of a process model for developing usable cross-cultural websites. Interacting with computers24(4), pp.174-187. Retrieved from: https://academic.oup.com/iwc/article-abstract/24/4/174/681266

“Why Zappos Pays New Employees to Quit- And You Should Too”. http://www.youtube.com/watch?v=cQLTQAv5JQA

“Zappos CEO Tony Hsieh talks about building a culture-based company”. http://www.youtube.com/watch?v=JdKZapHZL4c

Leave a Reply