Week 2 Marketing Plan Research Paper

Week 2 Marketing Plan Research Paper

Research Paper: Week 2


For this paper, you will present and justify your stance on the importance of the marketing plan in an organization. Remember to take into account the importance of analysis in the development of a marketing plan for an organization


  • Minimum of 1,200 words
  • Include three to five peer-reviewed sources
  • APA format


  • Your research paper will be graded according to the rubric.


You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.

Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.

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