21510 – Introduction to Strategy
Instruction:
- There are 2 questions. Your answer to each question attempted should commence on a new page and be appropriately numbered. This is ESSAY STYLE.
- There is a word limit for each question. Footnotes/references are not included in the word count. The most important thing is to answer the question in a succinct manner. This means that your answer can consist of a word count less than the imposed word limit. A ten percent (10%) leeway on word counts is permitted.
- Footnotes/references must be used for citation purposes only and not for the development of your arguments. A bibliography is not required for this assessment task.
- There are two questions (1 & 2) – both questions are compulsory
- Question 1 has three parts – a, b & c. Question 2 has NO parts
- Question 1 is worth 30marks (a – 10marks; b – 10marks; and c – 10marks)
- Question 2 is worth 10marks
- You MUST attempt all questions
Questions: All Questions Are Compulsory
1. From the resource-based view (RBV) of an organisation, competitive advantage can be gained and sustained through better deployment of resources and capabilities (Word count: 1100)
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- Using a case example, detail when and how a company’s value chain can facilitate competitive advantage (10marks)
- Using a case example, detail when and how a company’s value system can facilitate competitive advantage (10marks)
- Using a case example, detail when and how a company’s dynamic capability can facilitate competitive advantage (10marks)
2. Using a case example, discuss when strategic drift occurs, its effects on organisational strategy and what an organisation should do to remedy the situation (10marks) (Word count: 900)