Assessment 1 to 4- Strategic Plans

Assessment 1 to 4- Strategic Plans

BSBMGT616 Develop and implement strategic plans

Assessment Plan

The following outlines the requirements of your final assessment for BSBMGT616 Develop and implement strategic plans. You are required to complete all tasks to demonstrate competency in this unit.

Assessment Task 1 – Written Questions

Task Summary

  • This is an open book test.
  • Students need to answer all of the written questions correctly.
  • Answers should be provided on a separate sheet of paper with the assessment task number clearly indicated, the students name and each question clearly marked. Answers must be word-processed and sent to the assessor via email.

What do students need to complete this assessment?

  • Access to textbooks/other learning materials
  • Computer and Microsoft Office
  • Access to the internet

When and where do students need to do this?

This assessment task will be completed in the classroom.

Write in the date as advised by your assessor:

What do students have to submit?

  • Answers to all questions

What if students get something wrong?

If your assessor sees that you did not complete the task satisfactorily, they will give you feedback about the questions you have not answered correctly and a timeline for resubmission. Assessment 1 to 4- Strategic Plans

Instructions to students

Answer all the questions below:

  1. Give three examples of risks that should be taken into account in developing and implementing strategic plans.
  2. Give two examples of risk management strategies that can be used when developing and implementing strategic plans.
  3. Give an example of a risk management strategy that can be used to manage intellectual property risks inherent in strategic planning.
  4. Outline the benefit of conducting a SWOT analysis as part of a strategic planning process and how a SWOT analysis is conducted Discuss each component of a SWOT analysis.
  5. Outline four examples of questions that could be used when conducting a SWOT analysis.
  6. Outline the benefit of conducting a PESTLE analysis as part of a strategic planning process and how a PESTLE analysis is conducted.
  7. Outline four examples of questions that could be used when conducting a PESTLE analysis.
  8. List two internal sources of information that a business could use to find out about its market, competitors, customer base, vision, values and capabilities.
  9. List two external sources of information that a business could use to find out about its market, competitors, customer base, vision, values and capabilities.
  10. Explain the purpose of developing organisational values and two techniques that could be used to identify values as part of the strategic planning process.

Assessment Task 2: Organisational vision and mission project

Task summary

Assessment For this assessment task you are required in the role of Operations Manager of Native Bush Spices Australia to meet the management team to confirm the organisation’s vision and mission and values and to seek approval for the development of the organisation’s new Strategic Plan. You will also be required to discuss strategic directions and operational priorities.

What do students need to complete this assessment?

  • Computer and Microsoft Office
  • Access to the internet for research
  • Meeting space
  • Management team (assessor)

Where and when do students need to do this?

This assessment task will be completed in the classroom as part of the simulated work environment.

Write in the date for this assessment as advised by your assessor

What do students have to submit?

  • Email summarising outcomes of meeting.

What if students get something wrong?

If your assessor sees that you did not complete the task satisfactorily, they will give you feedback about the tasks you have not completed satisfactorily and a timeline for resubmission. Assessment 1 to 4- Strategic Plans

Instructions to students:

Native Bush Spices Australia is based in Coffs Harbour, NSW.

The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.

The company manufactures and retails a range of organic, Australian native foods including:

  • Native herbs and spices
  • Native herbal teas
  • Native fruit jams and conserves

Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a web site through which products can be ordered.

The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets.  The company is also considering options for alliance marketing.

The company is also looking at moving into international markets, namely South-East Asia – specifically Hong Kong, Japan and Singapore.

The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying products is between 35 and 65 and most consumers are health conscious, care about protecting the environment and have an average income of $80,000.

The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.

Around 10 staff are employed in the factory making and distributing the products.

Although the company does not have a formal strategic plan, the following information is included on its web site about its mission, vision and values.

Mission

Native Bush Spices Australia is committed to providing the highest quality product to all its clients.

Vision

We are constantly working to establish ourselves as the most respected and sought-after supplier of native bush spices.

Values

Respect: taking time to understand and value each of our customers and respecting their choices.

Responsibility: acting with integrity towards our staff, our customers, the community and the environment.

Caring: a duty of care for our staff, customers and the environment.

Excellence: to always look to provide the best quality product and customer service.

Integrity: to act with honesty, openness and do what we say we will do.

Innovation: to be industry leaders.

Instructions to students

Complete the following activities:

1. Carefully read the scenario information, including the information about the organisational mission, vision and values and business objectives. Conduct research about developing mission, vision and value statements, as well as formulating strategic objectives. Identify some examples of these statements/objectives from at least two other companies. Compare the vision, mission and value statements to those of Native Bush Spices Australia. Make notes about whether you think the existing mission, vision and value statements are clear enough to guide operations. You will need to share your thoughts at the meeting with the management team, as well as listen to the management team’s ideas. You should also make notes about the key business strategies and research best practice techniques for formulating strategic objectives. Assessment 1 to 4- Strategic Plans

2. Meet with the management team (this will be your assessor) to discuss the organsational vision, mission and values statements, as well as business objectives. Share the ideas you researched for activity 2 and listen to the ideas provided by the team.

In addition discuss your ideas about key business strategies and strategic objectives.  Listen to the ideas presented about actions to achieve strategic objectives, as well as performance indicators.

During the meeting, you must demonstrate effective communication skills including:

  • Speaking clearly
  • Responding to questions from the management team
  • Asking questions to elicit feedback from the management team
  • Active listening to confirm or clarify information

3. Following the meeting, summarise the meeting outcomes and send an email confirming the organizational vision, mission and values as discussed at the meeting, as well as the approval to proceed to developing the strategic plan based on the agreed vision, mission and values, as well as strategic objectives. You should also report on the cooperative venture as discussed at the meeting.

Assessment Task 3: Research and develop strategic plan project

Task summary

For this assessment task you are required in the role of Operations Manager for Native Bush Spices Australia to conduct a PESTLE analysis, as well as a SWOT analysis to inform the development of the Strategic Plan.

Following the development of the PESTLE and SWOT analyses, students must use this research to develop their strategic plan.

What do students need to complete this assessment?

  • Computer and Microsoft Office
  • Access to the internet for research
  • Strategic plan template

Where and when do students need to do this?

This assessment task will be completed in the classroom as part of the simulated work environment.

Write in the date for this assessment as advised by your assessor

What do students have to submit?

  • Completed SWOT and PESTLE analysis
  • Completed strategic plan including SWOT and PESTLE analysis

 What if students get something wrong?

If your assessor sees that you did not complete the task satisfactorily, they will give you feedback about the tasks you have not completed satisfactorily and a timeline for resubmission.

Instructions to students

 Complete the following activities

  1. Identify sources of information to use to research Native Bush Spice Australia’s market, competitors and target customers. Note down at least 3 sources of information. You will need to record these information sources in your SWOT and PESTLE analysis.Using the sources of information, you have developed, research trends and development in the industry and competitors, potential new and emerging markets, competitors and any other relevant factors.
  1. Research and review potential cooperative ventures as discussed at the meeting, including risks and benefits.
  2. Develop a SWOT and PESTLE analysis that outlines all of the internal and external factors that will impact on the Strategic Plan based on your research.
  3. Send the completed PESTLE and SWOT analysis to your assessor. Your assessor will review your analysis and provide feedback as required.
  4. Update your PESTLE and SWOT analysis with any feedback provided by your assessor.
  5. Develop the Strategic Plan using the template provided by your assessor. You will need to make sure you complete all sections of the Plan and use clear and concise English.  Your strategic plan will need to
  6. include specific actions to include each of the strategic objectives. You must include responsibilities and timelines for each action, as well as key performance indicators. Each of the actions should be ordered commencing with the most urgent action first.
  7. Send your completed Plan to the Management team via email (your assessor) inviting comment and feedback. In your email, provide a brief overview of the actions that need to be taken over the next 12 months to achieve objectives, as well as the staff that will be involved.
  8. Update your plan with any feedback provided by the assessor.

Assessment Task 4: Strategic Plan performance monitoring

Task summary

This assessment task requires you to monitor the performance of the strategic plan for Native Bush Spice Australia, as well as evaluate the strategic planning process.  You will be required to provide a report to the management team. Assessment 1 to 4- Strategic Plans

What do students need to complete this assessment?

  • Computer and Microsoft Office
  • Access to the internet for research

Where and when do students need to do this?

This assessment task will be completed in the classroom as part of the simulated work environment.

Write in the date for this assessment as advised by your assessor

What do students have to submit?

  • Report on performance and strategic planning processes

What if students get something wrong?

If your assessor sees that you did not complete the task satisfactorily, they will give you feedback about the tasks you have not completed satisfactorily and a timeline for resubmission.

Instructions to students

Review the following scenario information to complete this task.

It is one (1) year since the strategic plan was implemented and as the Operations Manager, you are reviewing the performance of the business against the performance indicators identified in the plan.

Assume that the performance indicators identified in the strategic plan are as follows:

  • A 20% increase in total sales revenue.
  • International market identified, and exporting commenced. Sales to international markets to comprise 20% of total income.
  • Suitable alliance for marketing identified and 10% increase in sales attributed to alliance marketing.
  • Identify new products through review of competitors’ web sites.

Data/comments from staff after 12 months from implementation of the strategic plan shows:

  • Sales have increased from $550,000 to $800,000
  • Product now selling in Hong Kong and Singapore. Total international sales identified as $70,000.
  • No progress on alliance marketing as yet. No suitable partner identified.
  • No ideas for new products. Consider primary secondary research, however, not sure what.

Now complete the following activities:

1. Develop a report to send to the management team that addresses.

  • Analyse and report on the data provided.
  • Comment on whether performance indicators have been achieved. Report on your findings.
  • Develop recommendations for year ahead based on your evaluation as above, as well as required changes to the strategic plan.
  • As you have also been asked to evaluate the strategic planning process, research best practice strategic planning processes and report on whether the organisation achieved this with the first strategic plan development and what could be improved.

2. Send your report via email to the management team (this will be your assessor).

 

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