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Write an introduction to the hotel, including location, number of rooms and types, predicted target market, and competitors. Is it a seasonal hotel? When would be their peak demand periods? When would be off-peak?

Revenue Culture & Pricing

• How do you believe the Revenue Management culture would be in this hotel? What pricing strategies do you believe they are using?
• How do you believe the revenue management culture should be established in this hotel?
• In your answer, discuss the hotel’s competitive set and analyse how the hotel is performing rate wise compared to the competitors.
• How would you evaluate the competition?

Perceived Value

• Discuss the difference between using perceived value as a basis for pricing and misleading advertising.
• Give some examples of how this hotel could use perceived value.

Forecasting

• Discuss the importance of forecasting for this hotel.
• Explain how you believe the hotel would undertake its forecasts (including the steps you take to forecast, and data required to forecast).

Revenue Measurements

• Compare and contrast the relative merits of RevPAR, RevPOR, GOPPAR and RevPASH as measures of performance.
• At your chosen hotel, when would you expect the Revenue Manager to use each measurement and why?
• What elements of the hospitality experience are not measured by these approaches?
• Explain why the elements, not measured mathematically, are important to the business revenue stream, and how would you measure them?

Conclusion

Write a conclusion on your perception of the hotel’s overall performance revenue-wise and make any recommendations.

Note: You are encouraged to use a variety of artefacts to justify your answers.

Please follow this contents and requirements in the report.