Augmented Reality for Tourism

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Augmented Reality for Tourism

Title: Proposal for Augmented Reality for Tourism in Tairawhiti

Aim of the research project

The scope of this assignment is for me, as a student, to present my findings of an approved Information Systems topic that is not covered by an existing level 7 course. This document will then be presented to Emre Erturk/Tina Blumenthal.

The special topic I have chosen for this assignment is “Augmented Reality for Tourism”.

The purpose of this proposal document is to undertake analysis into Augmented Reality and how it affects tourism in Tairawhiti.


Justification of the project

I believe this project should be completed because Augmented Reality, currently, is a highly used, evolving application and personally I find it’s a very interesting concept.

There are examples of Augmented Reality for tourism already found in applications such as Google Maps, Google Earth, Ngāti Whātua ōrakei, etc.

The reason I decided to have it done based around tourism and in Tairawhiti is because I believe there are a lot of tourist attractions to be found in the region.

Research questions

My questions are mostly based around the What, How, and Why categories in question asking.

I want to know

  • How does AR impact tourism in Tairawhiti?
  • How could AR tools be used in tourism in Tairawhiti?
  • What is AR in tourism?

Proposed Research methodology

The proposed research methodology I have chosen to use is both Qualitative and Quantitative.

This will dictate the kind of information about Augmented Reality.

Qualitative Research

Qualitative Research is primarily exploratory research. This is important as it is used to gain an understanding of underlying reasons, opinions, and motivations.

It allows me to gain insight into Augment Reality or helps to develop ideas or hypotheses for its growing potential.

Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem.

Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include:

  • focus groups (group discussions)
  • individual interviews
  • participation/observations

Quantitative Research

Quantitative Research is used to quantify the problem by way of….Show More Content….

Project plan: Time schedule, Deliverables




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