Brand Audit– Assignment
Assignment 30%
(Written 20%; Oral 10%)
1. Marketing Mix:
- Product
- Price
- Place
- Promotions
2. Brand Exploratory; Consumer Knowledge, Resonance Pyramid, Competitive Analysis (research needed especially in this section)
3. Strategic Recommendations
- Positioning
- Points of Parity/Difference, Brand Mantra
4. Tactical Recommendations….up to you… additional to support overall recommended strategy
– What are the goals for the brand
[place-order]
Branding Implementations
– What are the areas of the business that need to change Employee, management (owner), culture, values, customer relations, brand exposure…
– How will you implement those changes to Training, control and reward systems, interior designs, external brand expression (logo, marketing, social events)…
Ongoing and new initiatives should be considered at a strategic level (brand positioning and extension, product and geographical portfolios, etc.) and at a tactical level (names, logos, designs, packaging, communications, etc.). These should be considered within the scope of the current business. Brand Audit–Assignment
8. References follow APA format