BUS310: Strategic Management Assignment
BUS310: Strategic Management: Creating Competitive Advantages
-In an essay format answer the following four questions: –
- Critically discuss the key forces in the general and industry environments that affect Emirate’s choice of strategy. (30 marks-700 words)
- How does Emirates compete? What internal resources and assets does Emirates have that may give it a competitive advantage? (30 marks- 700 words)
- Critically discuss Emirates Business –Level strategies. What are the challenges Emirates might face to continue delivering its promise and stay ahead of competitors? (20 marks- 300 words)
- Assess the effectiveness of Emirates’ leadership. Discuss how Sheikh Mohammed bin Rashid al Maktoum and then Sir Tim Clark illustrated the activities of strategic leadership. (20 marks- 300 words)
