Comparative Methodology Critique

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Comparative Methodology Critique


In the critique analysis, two studies are analyzed based on the effectiveness and ineffectiveness of the studies depending on the methodologies employed in the study. The first study is an investigative one, on the level of freedom on the victims whose restriction is under the total control institution. In this regard, a prison is used as an area of research. The second research aimed at establishing the level of sensitivity on fashion in considering the personality traits of the individuals. Comparative Methodology Critique



Brief Summary of the article first article “consumption of Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison”.

In the text “consumption of Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison” is a research that targeted at offering an investigation on the choices the consumers have especially in a totally restricted environment. In this regard, a prison was utilized to give the best reflection of the research. The study was conducted within the period of over eighteen months using the approach of participatory research in order to get the point straight from the source as researchers draw meaningful conclusions. The research targeted a population of 4000 men. Most of the men were the uneducated therefore they could not give the required information about the research but a few of them had been enrolled in a degree program in a private institution to boost their knowledge.  The authors start the essay by complaining that despite the fact that prisoners should feel more comfortable while in prison, but the fact remains clear that in the institution the condition to them is miserable therefore undergoing the process of rehabilitation is not achievable. The prison has been turned to be a place of torture.  The population which was used in the research reduced due to illiteracy level. The researchers were to check for the scenarios in the prison and draw the conclusion whether in indeed they have choices or they don’t have (Ronald, Justine, Michael, & Gramercy, 2015, p. 156). The presence of the researchers in the institution automatically couldn’t give the best outcomes since the officers in charge would loosen the extent of torturing on seeing them in the institution. In the researcher, various instances are contradictory to us and therefore we see the research as an ineffective and to other occasions being effective. Comparative Methodology Critique. The critique will, therefore, target at portraying both sides of effectiveness and ineffectiveness thus a mixed critique as follows:

The elements of ineffectiveness

To begin with, at the start of the research we see contradictory information on the target population of 4000 men to be investigated upon, and then later the researcher goes to the prison of 3300 men. These numbers narrow down to a few men who have been enrolled in college. They, therefore, cannot give the true reflection of the situation the prion thus making the research to be ineffective. Furthermore based on the issue of some prisoners enrolling for studies clearly indicates that they have choices in the prison that’s why they have refused the option offered and decided to study (Ronald, Justine, Michael, & Gramercy, 2015, p. 157). This ignites the fact the fact to ask where the torture is. The torture that we see the authors mentioned at the start of the essay “…But damn, it doesn’t have to be this miserable”. Additionally, the research is an ineffective one since it targeted institutions that are under total restriction such that the consumers have no choice to make, but the institution chosen, the consumers have a say to some directions thus choosing to enroll for the studies. In the text we find that most of the prisoners have done major crimes like for instance killing, they, therefore, have been imprisoned for life.  The question arises to the fact that why see the sense of rehabilitating a life imprisoned individual? This is out of order. The researcher expects impossible scenarios to happen. In this regard, the research is an ineffective one. The researchers feel that what is happening to the prisoners at first should not be happening to them. The total torture, yet these people are not good, they are murderers. Expecting to treat murderers like normal human beings are impossible therefore the researchers lack factual information to think in this direction. Another confusing element is when some of the prisoners have decided to seek rehabilitation from outside the prison by enrolling for studies. The aspect is confusing to understand since one cannot distinguish this whether it is free through sought forcefully or it is a rehabilitation process granting for such options in the institution (Ronald, Justine, Michael, & Gramercy, 2015, p. 156). The research is, therefore, effective.

The elements of effectiveness

However, the research has portrayed the various aspects of effectiveness, for instance, pertaining lack of freedom, it points out that the scenario entails restriction from the normal environment forcefully, lack of ones’ choice in the market and the individual leaving prion totally different having gone through the great extent of torture. The life of prisoners is uncomfortable, they are mistreated, their belongings were taken away, and they are isolated from others as well as their families and their previous lifestyles have taken away. This indeed proves that the research area is an area of total restrictions to the victims. Additionally, victims lack freedom due to the following aspects being deprived off, for instance, the victims have no money to use, they have no medical cover, and they do not have vacations.  They are subjected to great penalties when refused to work, they are under total solitary confinement, and they lose crucial programs in their lives as well as parole. These elements are great torture to the humans, therefore, the pollution indeed is the right one (Ronald, Justine, Michael, & Gramercy, 2015, p. 159). In regarding the aspect of narrowing the population down to the literate ones, was the best approach based on the purposive sampling targeting at only the population that could give the needed information for the research. If the researcher would have used all the population whose majority are illiterate and have psychological disorders, the responses would be ineffective therefore wrong results of the research would have been obtained. The study had based on this fact makes the research to be effective clearly portraying the level of torture, lack of freedom and no clear rehabilitation programs offered. Hence, the research is effective. Comparative Methodology Critique


The brief summary of the Study

In the second study, the research made by Riza Casidy “ Discovering Consumer Personality Clusters in Prestige Sensitivity and Fashion Consciousness   Context” targeted at establishing the differences in the personalities of the consumers in regarding the element of consciousness in fashion and sensitivity in prestige. The research in order of realizing this a total population of 251 undergraduates was utilized in giving the true reflection of the research in Australia. The population was sampled out and the questionnaires were administered to the group of which only 100 were randomly taken from the samples to give a reflection of the actual information. Additionally, the research utilized cluster analysis in assessing the findings based on the validity and reliability of the information. The MANOVA approach was used too, targeting at getting the differences in the sensitivity of fashion in relation to their prestige that existed among the different personal clusters. The questionnaires were utilized depending on the personality traits regarding the big five personality traits (neuroticism, extraversion, openness to experience, agreeableness, and consciousness). The research having both the elements of effectiveness and ineffectiveness, the mix approach critique will be employed as well. Analysis of the data was done based on the sensitivity analysis. Four clusters were utilized in helping to analyze the data (Riza, 2012, p. 294).

Elements of ineffectiveness based on the methodology

The research was conducted in Australia sampling out 251 students. The number selected cannot give a true reflection of the information not only in Australia but also the entire world. Using these samples to conclude the fact that it is a representation of Australia and at the same time relate to the whole world lack merit. The research based on this perspective can be regarded to be ineffective. Additionally, on regarding the element of analyzing the data, out of the 251 samples of the research only 100 samples of the data were analyzed, despite the fact that these were based on the clusters, the number is still low which affects the merit of the information due to the geographical regions the information was to represent .Thus it is clear that the utilization of random sampling in analyzing data leads to ineffectiveness. Furthermore, on data analysis, the four clusters are used yet the personality traits are the Big Five (Riza, 2012, p. 291). The question arises to why four clusters. The method does not expand the issue with clarity.  Employment of the questionnaires is disadvantageous such that one cannot the truthfulness and the believability of the responses given. There is a great likelihood that the respondents can give insincere responses and no time to seek for clarity.  Interviews could be appropriate since clarification would have been sought as well as gauging the truthfulness of the responses given. People come from varied cultures, such aspects will affect their perception of fashion other than based on the personality traits, leaving this aspect out, therefore, contributes to the ineffectiveness of the research. Comparative Methodology Critique

The effectiveness of the research

The author recognizes the fact that selecting students as the population of the research will give the best reflection for the study. It is due to the fact that the element of fashion exists in high learning institution that has come from the various culture with the different view of the fashion depending on the sensitivity to consciousness. The sample is effective when regarding the aspect literacy where all the students in the University know how to read and write therefore they will respond to the questions accordingly especially to those who are afraid of face to face communication have an avenue to write comprehensively about the subject under study. In addition, the scientific approach in the analyzing the respondents was utilized, ensuring that the responses given were classified depending on the personality traits of an individual. The approach was effective and gave an easier way to go in analyzing the responses. The kinds of feedbacks were well understood. The research is effective since the study ensured that the reliability and validity of the data were enhanced which ensured that the right approaches were employed in the research in order to come up with the right information. In achieving the best outcomes composite reliability was employed with the way the respondents are open to the experience. The study highly considered the element of professionalism ensuring that effective research methods were well conducted, analysis done well and the conclusion of the research was clearly drawn making the research to be effective. In addition, prestige sensitivity was well adhered to during the analysis in the research giving the true reflection. The test was undertaken using the cluster approach ensuring that the true sample of the data was represented therefore correct analysis leading to the meaningful conclusions were reached at. The research, therefore, has a great extent of effectiveness. Comparative Methodology Critique


To sum up, it is clear that both the article have the elements of effectiveness and ineffectiveness. This ineffectiveness arises when it comes to the methodology used such that the researchers have selected a right methodology but the sample represented cannot give a true reflection of the whole research. For example, Riza Casidy’s study utilized the population of the undergraduate students who came from Australia. These populations cannot give a true reflection of the world at large.


Riza, C. 2012. Discovering Consumer Personality Clusters In Prestige Sensitivity and Fashion Consciousness Context. The Journal of international consumer Marketing, 291-299.

Ronald, P., Justine, R., Michael, C., & Gramercy, G. 2015. Consumption Restriction in a total Control Institution: Participatory Action Research in a maximum security Prison. The Journal of public policy and Marketing, 156-172.



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