Digital Marketing Assignment
Part 1: Scenario. [100 marks]
Section 2 requires you to create an E-Business “Roadmap” strategy (including Online Activities) for a new business, Blog or an existing Website organization of your choice with a minimum of 2000 words. You may choose from one of three options.
You may choose a future-based prototype company based on a business idea that you wish to develop. You will then develop a set of online marketing activities and an e-Business Roadmap report for this proposed company. (LO2)
You may focus on a company or New Zealand Website which will benefit from e-business enhancements and Web marketing. You will then develop a set of online marketing activities and an e-Business Roadmap report for this proposed nominated company/website. (LO2)
You may choose to develop a fledgling Blog site and use this Blog site and proposed business model as the basis and target for a set of online marketing activity and an e-Business Roadmap report. (LO2-LO3). Digital Marketing Assignment