Group Milestone 2: GE in Brazil

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Group Milestone 2: GE in Brazil

General Electric (GE) has developed at an unstoppable rate and become one of the grandest among many expansive multinational corporations which maintains a loyal following from thousands of people all around the world. Being able to apply theories to the company, GE has developed and become one of the most prosperous firms in the world (GE, 2013). Motivation, leadership, and human resource management all have many theories and ideas behind them and need to be applied based on the culture in which the company is trying to move into. Motivation is what get the employees in the door and makes them productive; leadership is what keeps the company organized and moving in the right direction; and human resource management is what makes sure all the pieces are working together for the betterment of the company. Group Milestone 2: GE in Brazil



 Motivation is defined as a psychological process through which unsatisfied wants or needs lead to drives that are aimed at goals or incentives (Luthans, 2017, p. 434). While the culture of Brazil is tight nit and family based, their desire to make money and improve themselves as individuals in no different than that of us in the United States. General Electric (GE) will utilize intrinsic motivators such cross training, that will allow employees to learn and grow within the company, while giving them the sense of satisfaction that is achieved by completing the task at hand and helping others. According to Sam Flowers, the opportunity to learn and grow is a benefit that is highly valued by many workers since it is difficult and expensive to get a good education in Brazil (Flowers, 2012). In addition to competitive wages that are aligned with experience, knowledge and talent, GE will also utilize other extrinsic motivators such as stability and flexibility. Historically, Brazilians have experiences instability and uncertainty within their employment. By offering them something as simple as an accurate paycheck on….Show More Content….

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