Health Food Business Environment Analysis
Topic:
Your client Health Food. is concerned about the growing obesity rates in Australia and the impact that consumption of fast food has on it.
Health Food. would like to explore establishing a new fast food chain in Australia, but one that focuses on providing ONLY healthy, natural and chemical free food.
They want their chain to be seen as a viable alternative to ‘unhealthy’ KFC, McDonalds and similar chains that have multiple outlets.
As Healthy Food Inc.’s marketing consultant group you will be preparing a Marketing Report where you will address the following:
1. Analyse the Microenvironment. (refer to the lecture/reading material on the macro environment to assist with answering these questions plus research on your specific proposal)
- What are the society-wide influences on your proposed business? Are there demographic, economic, natural, technological, political, or cultural trends that have, or will, affect the prospect of opening your new healthy fast food business?
2. Analyse the Microenvironment. (refer to the lecture/reading material on the micro environment to assist with answering these questions plus research on your specific proposal)
Who are suppliers? Identify who the competitors would be – Briefly summarise the actual likely competitors, what they offer and who they seem to target.
[place-order]
Guideline:
Introduction:
- Who are you writing the report for and why?
- Any basic background information relating to the report
- What areas will you cover in this report?
The Situation Analysis
The Marketing Environment
- Macro Environment
What areas of Political factors , Economic Factors ,Sociocultural factors and technological factors ( PEST) are likely to affect your proposed business and why?
- Micro Environment
List and outline the areas of the micro environment as they are relevant to your proposed business
Student Sample Paper
Executive Summary
Health issues are increasing all over the world due to the type of foods people are taking and the lifestyle. In Australia, the consumption of fast foods has increased obesity cases and other health issues. It is becoming important that this problem is solved. Otherwise, Australia will be dealing with numerous health issues and a reduced lifespan. There are different methods of dealing with the issue such as regular exercising and healthy eating. As such, Health Food is a food chain that seeks to provide organic healthy food to the people of Australia. It will, however, faces competition from fast food chains such as KFC and McDonalds, as well as, restaurants and other healthy food stores such as Boost Juice Australia. This paper will explore the business environment for Health Food Inc….Continue Reading….