International Business Essay Paper
You are required to conduct a business environment audit relevant to international expansion to an international country for your chosen UK/Irish SME. You should conduct a PESTLE analysis for your allocated country to include those aspects of the environment namely political, legal, economic, socio-cultural and technological and their impact on the potential global market that are relevant to and, have implications for, developing a marketing strategy for your SME. Ideally you should identify recommendations on likely sectors/niche which are potential targets for the incoming international firm. Using the country analysis you conducted, you will then develop a global marketing strategy to that country, for your Irish/UK SME.
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