Blog

MANAGE MARKET RESEARCH QUESTIONS

Q1:

Explain each of the steps in the marketing research process (50 – 100 words for each step).

Q2:

1. Why would your research data need to be processed? (100 – 150 words.
2. Describe four methods you can use to process your data (50 – 100 words for each).

Q3:

1. Discuss the definition of primary data (100 – 150 words); and then,
2. Describe four techniques of collecting primary data and determine if those collection techniques are qualitative or quantitative (50 -100 words for each technique).

Q4:

1. What is secondary data (50 – 100 words)?
2. Describe the two main methods of collecting secondary market research data (50 – 100 words for each method).

Q5:

Describe the most common methods of analysing qualitative and quantitative data (100 – 150 words).

Q6:

Discuss why qualitative and quantitative data both play an important role in research (100 -150 words).

Q7:

Explain the concept of exploratory research (50 – 100 words).

Q8:

Explain the concept of ethnography in market research (50 – 100 words).

Q9:

Explain the concept of causal research (50 – 100 words).