Marketing and Management Report Paper
Assignment:
- Using suitable models identify the customer perceived value for the customers for a company of your choice (Choose any company related to indoor playground business) 800 WORDS
- Critically evaluate the existing value proposition for the one you have chosen. Compare and contrast the value proposition with that of the leading competitor in its sector. 600 WORDS
- Benchmark the two value propositions, comparing and contrasting as appropriate, and reaching a justified conclusion[s] 600 WORDS
- In light of your analysis of your existing value proposition and what you have learnt in this module produce a new value proposition that will match the value criteria of the customers. 600 WORDS
- Produce a plan to implement the value proposition externally and internally 500 WORDS
