MKT390 Market Research Assignment
Details:
Your company is a diversified packaged food company that is keen to introduce a new line of nutritious baby food in Singapore. As their Marketing Manager, you are tasked to make recommendations whether they should do so.
Question 1
- Discuss how marketing research could be applied to the different facets of the marketing mix (Product, Price, Place and Promotion) as research questions to understand the potential for a new line of Baby Food. (40 marks)
Question 2
- Conduct a desk research into “Packaged Foods” in Singapore 2021, using the “Passport” edatabase available on SUSS’s e-library. Examine “Passport’ as a secondary data source and prepare a proposal to justify if your company should launch the new line of Baby Food. (30 marks)
Question 3
- Discuss how you would use focus groups to help you understand preferences for baby food. (30 marks)
Tutor Marked Assignment (TMA)
- The focus of this TMA is on application of acquired knowledge in marketing and marketing research. The report should be concise and not exceed 1,000 words, using font size 12 and 1.5 line spacing. Referencing using the APA convention is required. Exceeding word limit of 1,000, inappropriate referencing and plagiarism will result in marks reduction.