OMGT2105 Assignment 1 – Zara vs UNIQLO

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OMGT2105 Assignment 1 – Zara vs UNIQLO

Read the following case studies and supplementary articles (and more related ones during your research). From a supply chain management (SCM) perspective, compare the performance of the two companies in question along four dimensions (see below). Write a report to summarise the SCM of the two companies, analyse their respective critical success factors, and answer the given assignment question.

Case Studies

Supplementary Articles

The Assignment Question

Zara and UNIQLO are probably the two most successful companies in the fast fashion industry. From a supply chain management perspective, compare the two firms and discuss why and how they can be so successful in such a volatile market environment?

In order to compare the supply chain performance of  the two companies (i.e., Zara vs. UNIQLO), you will need to research on the history of development, the challenges and issues they faced in the development process, and the different approaches they took to address these issues. The focus should be on how they ran their businesses and served their customers using logistics and supply chain management techniques as well as information technology.

You are required to analyse the performance of the two firms along the following dimensions (each to be discussed in a separate section in the report) applying what you have learned from the first few book chapters:

  1. The three decision phases in a supply chain (, how they run their supply chains);
  2. The push/pull view of supply chain process (, how they structure their supply chain);
  3. Implied demand uncertainty, supply chain capabilities, strategic fit, and scope of strategic fit (, how they ensure their successes); and
  4. The use of the various supply chain drivers (, facilities, inventory, transportation, information, sourcing, and pricing) to achieve supply chain objectives (i.e., efficiency and responsiveness).

Please note that you are expected to use the tools described in the book chapters, such as push/pull view, demand uncertainty spectrum, cost-responsiveness spectrum, and zone of strategic fit, etc. in your analysis to aid the discussion.

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