Socially Responsible Marketing Paper
| TOPIC: SOCIALLY RESPONSIBLE MARKETING FOR BUSINESS IN NEW GENERATION | |
| CRITERIA | EVIDENCE |
| INTRODUCTION (150 WORDS) | 1. Describe Social Responsibilities in marketing |
| 2. Role of Social Responsibilities in today’s businesses and marketing | |
| THEORETICAL PERSPECTIVES | 1. Important of social responsibility in marketing (SRM) |
| (1000 WORDS) | 2. Distinctive characteristics of SRM |
| 3. Types of SRM | |
| 4. Socially responsible business models | |
| 5. Cause related marketing | |
| 6. Social Marketing | |
| ANALYSIS (700 WORDS) | 1. You should use local examples |
| 2. Recommendations for improvement for his/her own organisation | |
| CONCLUSION (150 WORDS) | 1. your conclusion from the understanding of the concepts and evidence of your ability to understand the meaning of social responsibility in marketing |
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