Socially Responsible Marketing

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Socially Responsible Marketing Paper

TOPIC: SOCIALLY RESPONSIBLE MARKETING FOR BUSINESS IN NEW GENERATION
CRITERIA EVIDENCE
INTRODUCTION (150 WORDS) 1. Describe Social Responsibilities in marketing
  2. Role of Social Responsibilities in today’s businesses and marketing
THEORETICAL PERSPECTIVES 1. Important of social responsibility in marketing (SRM)
(1000 WORDS) 2. Distinctive characteristics of SRM
  3. Types of SRM
  4. Socially responsible business models
  5. Cause related marketing
  6. Social Marketing
ANALYSIS (700 WORDS) 1. You should use local examples
  2. Recommendations for improvement for his/her own organisation
CONCLUSION (150 WORDS) 1. your conclusion from the understanding of the concepts and evidence of your ability to understand the meaning of social responsibility in marketing

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