Socially Responsible Marketing Paper
TOPIC: SOCIALLY RESPONSIBLE MARKETING FOR BUSINESS IN NEW GENERATION | |
CRITERIA | EVIDENCE |
INTRODUCTION (150 WORDS) | 1. Describe Social Responsibilities in marketing |
2. Role of Social Responsibilities in today’s businesses and marketing | |
THEORETICAL PERSPECTIVES | 1. Important of social responsibility in marketing (SRM) |
(1000 WORDS) | 2. Distinctive characteristics of SRM |
3. Types of SRM | |
4. Socially responsible business models | |
5. Cause related marketing | |
6. Social Marketing | |
ANALYSIS (700 WORDS) | 1. You should use local examples |
2. Recommendations for improvement for his/her own organisation | |
CONCLUSION (150 WORDS) | 1. your conclusion from the understanding of the concepts and evidence of your ability to understand the meaning of social responsibility in marketing |
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