Sustainable Marketing Strategies
Company Overview
First and foremost, the report will provide Hershey Food Corporation overview before analyzing its marketing mix. The Hershey Company is an American based company and among the world’s largest chocolate manufacturers. Hershey’s portfolio has more than 80 global brands cutting across the candy brands and its well-known chocolate. The company provides chocolate and non-chocolate products to the target market (Berger, 2016, p. 50). Also, Hershey manufactures grocery goods that comprise of cocoa mix, snack nuts, chocolate syrup, bubble gum, cookies, and breath mints. The products manufactured by Hershey are distributed to domestic wholesalers and retailers throughout America and surplus exported overseas. Other main brands of Hershey are Kisses, Almond Joy, Reese’s, Brookside, Cadbury, Jolly Rancher, Good & Plenty of many other products (D’antonio, 2006, p. 4). This report is focused on four companies namely: Barry Callebaut, Cargill, Mondelez, and Hershey that operate in the retail industry. The report will narrow down to of these companies, Hershey marketing mix and compare its SWOT against the three other competitors as highlighted above. PREVIEW: ORDER YOUR PAPER NOW
Hershey Marketing Mix
The analysis of Hershey marketing mix will involve a proper investigation of its primary operations aimed at enhancing competitiveness, growth, and market sustainability. The management of Hersey adopt the 4Ps (Product, Price, Place, and Promotion) of marketing in its endeavor to enhance sustainable marketing strategies (David, 2011, p. 22). The report provides a clear elaboration of Hershey pricing, promotional, advertising and distribution strategies that help in broadening the market base as well as its competitiveness in the industry. The below is a clear analysis of Hershey marketing mix:
Product
Hershey is a brand by itself that provides its target customers with chocolates and other sweet syrups and sauces. Hershey offers the market a variety of brands and products that are made available in different sizes and shapes that suit different customers tastes and preferences. The conical shape of Hershey’s kisses together with its hand-rolled packaging of some key products adds to customers appeal (Goi, 2009, p. 2). The management invests a lot in innovation by providing the right technologies that enhance the creativity of new brands with respect to the market demands. This increased and continuous innovation added to Hershey marketing mix has assisted the company in maintaining growth and sustainability over the years. Today, Hershey is strongly positioned in the market as a delicious and healthy product for all growing children. The main products offered by Hershey include: