Uber Integrated Marketing Communications

  • Post category:Post
  • Post comments:0 Comments

Uber Integrated Marketing Communications


Organizational scale versus culture: Does it have to be one or the other? Uber’s marketing communications problem and solution

  • Cases Study presentation (15 pages* – does not include appendices)
  • Solutions (max- 10 pages*)

Documents you need to hand in

  • A4, 1.5 line spaced pages in 12 font size with 2cm margins on all sides. Use a standard font, such as “Times New Roman” or “Arial” or comparable size.

Main Parts

I. Case Study

  • Introduction
  • Main body (stakeholders – competitors – clients – distribution – advertising)
  • Company situation
  • Marketing problem that you are going to try to solve

II. Solutions

  • Executive summary
  • Marketing tools that will help to solve the problem of the company (SWOT – Price strategy – Promotion campaign.. )
  • Conclusion

Leave a Reply