Uber Integrated Marketing Communications
Question:
Organizational scale versus culture: Does it have to be one or the other? Uber’s marketing communications problem and solution
- Cases Study presentation (15 pages* – does not include appendices)
- Solutions (max- 10 pages*)
Documents you need to hand in
- A4, 1.5 line spaced pages in 12 font size with 2cm margins on all sides. Use a standard font, such as “Times New Roman” or “Arial” or comparable size.
Main Parts
I. Case Study
- Introduction
- Main body (stakeholders – competitors – clients – distribution – advertising)
- Company situation
- Marketing problem that you are going to try to solve
II. Solutions
- Executive summary
- Marketing tools that will help to solve the problem of the company (SWOT – Price strategy – Promotion campaign.. )
- Conclusion