Walmart Digital Marketing Strategy
Introduction
Digital revolution has made the business world more competitive. Digital marketing involves the promotion of a company’s goods and services via the electronic media. The use of digital marketing channels such as company web, search engines, mobile apps, email, and social media promotes digital marketing (Gerdeman, 2011). Walmart, a US-based retail company has adopted the digital marketing tool in an endeavor to promote its products and services to the global target market. Most customers of Walmart follow the company’s promotional campaigns in the online platforms. Walmart is best known for e-commerce business, where customers order and buy goods online. Today, Walmart is among the world’s largest companies that have succeeded in digital marketing strategies for its goods and services (Ghemawat & Mark, 2006). The report will analyze Walmart’s digital marketing trends and SWOT, its digital marketing objectives, and target market. Further, the report will discuss Walmart’s digital marketing mix and management by demonstrating the value and use of customer data in developing the digital marketing strategy.
Situation Analysis
Today, Walmart is the world’s largest retailer company in terms of revenues. The marketing management has been keen on promoting its products and brands in through digital marketing. The use of company’s website, social media platforms, and search engines are the main approaches (Huang & Sarigollu, 2012). However, the digital marketing strategies of Walmart are affected by both internal and external factors that are depicted through its SWOT analysis. These trends include:
Strengths
The marketing management of Walmart has been effective at promoting everyday products and services through its website, social media, and mobile apps to the target customers. The company creates value from its digital marketing strategies something which has enhanced e-commerce in the company and this minimizes costs of advertising through other promotional channels such as television Ads (Huang & Sarigollu, 2012)…..Continue Reading….