ACCG3001 Organisational Planning and Control
Foleo Accessories Business Unit
Assume your group has been engaged by Foleo Group Limited as a team of consultants. At your initial meeting with the Board, your team has been asked to propose an initiative that will expand the current operations of the Foleo Accessories business unit. This project will require the team to suggest the introduction of a new product, service or business that will achieve growth for the business unit and
ultimately, the organisation as a whole. It will involve research into the specific industry in which Foleo Accessories competes, in addition to an examination of its current operations.
The Board of Foleo Group Limited have provided the following parameters for your research and proposal:
Strategy for Growth: EITHER related diversification OR vertical integration
Scope of Proposal: The business proposal must contain the following elements:
The actual initiative being proposed.
An analysis of the external environment of Foleo Group Limited using Porter’s 5-Forces Model. (NB: each force examined should relate to the Foleo Accessories business unit’s specific circumstances, e.g. it should analyse the bargaining power of Foleo Accessories’ buyers,etc.)
An explanation of how the proposed initiative aligns with the current goals and strategies of the organisation. This explanation should include:
- an identification of the corporate mission and objectives of Foleo Group Limited, and
- an identification of the current generic competitive strategy of FoleoAccessories.
Evidence that the proposed initiative will be viable for Foleo Accessories. This section should include:
- an explained example of a relevant ‘real-life’ company that has successfully introduced a similar growth initiative as that being proposed, and
- reference to at least one academic journal that supports the initiative being proposed.
An analysis of the likely impact of the proposed initiative on the below stakeholders:
- Customers
- Suppliers
- Competitors
- Employees
- Shareholders
- The community in which Foleo Accessories operates.
An explanation of how performance will be measured – specific measures should be presented in a Balanced Scorecard and examples of useful/appropriate reports should also be suggested.