Camel Milk Victoria Marketing Plan
Executive Summary
Camel Milk Victoria is a company that seeks to provide camel milk in the Australian Market. As a startup enterprise, it faces stiff competition from other firms and the cow milk product. It lacks market visibility. However, it has a capable management team and a robust distribution channel. Besides, it has barely utilized media sites to advertise its products. These opportunities create chances of growth in the future. Camel Milk Victoria should create a digital communication plan that aligns its marketing strategy with the company’s objectives. This paper explores its marketing plan in detail.
Marketing Plan
Camel milk is a product that is gaining a significant market share in the dairy products market. Scientific research shows that, in comparison to cow milk, camel milk has a higher concentration of iron and vitamin C. it has low levels of lactose and is considered antibacterial. What’s more, its high insulin level boosts immunity. These components of camel milk are the foundations of Camel Milk Victoria as a product (Clarke, 2016). The product plan aims to give information that creates value in the market. Compared to the cow milk product, Camel Milk Victoria’ marketing plan will focus on these elements to create awareness and increase the company’s market share. On the other hand, the product will have an attractive design that seeks to compete with other businesses providing camel milk products in the market. Diverging the flavors of Camel Milk Victoria will attract a large populace of customers irrespective of the age. Additionally, packaging of the product is vital. The cartons and plastic containers will be used in the packaging of Camel Milk Victoria (Sullivan, 2012).
The pricing strategy of Camel Milk Victoria should be dependent on the type of the product and the cost of production (Cohen, 2005). Camel Milk Victoria is divided into premium and regular products. The former is designed for upper-class consumers. It price will be higher than the standard category and so will the quality of the goods. Besides, the flavors will constitute various fruit flavors. Alternatively, the regular product prices will account for the cost of production and a profit margin aligned with the company’s sales estimates. Thirdly, Camel Milk Victoria will be distributed through various vendors situated in shopping malls and retail shops. It will be displayed in throughout the country. Designated wholesalers shall be used to ensure that the product reaches as many retail outlets as possible. The distribution channel seeks to maintain a short chain that includes the manufacture, wholesalers, and retailer. It will ensure that the price increments through the chain result in a marketable price in the market. The promotion plan for Camel Milk Victoria seeks to utilize both the internet and the media. Regular advertisements will be placed with media houses that depict the value of Camel Milk Victoria. Besides, advertisement through social media platforms will be used to remind consumers of the product, as well as, attract new customers. However, conventional strategies such as occasional discounts and personal selling will be used. The corporation will participate in trade fairs to create awareness of the product and form new partnerships with other complementary organizations in the supply chain….Continue Reading….