Case Study: Marketing Orabrush 

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Case Study: Marketing Orabrush 

Resource: Internet Marketing Essentials, Ch. 11

Read the Orabrush Case Study in Internet Marketing Essentials, Ch. 11 (page 233).

Write a 1,050- to 1,400-word paper and answer the following questions:

  1. Why were both Jeff and the former BYU student unable to create a profitable AdWords campaign to sell the Orabrush?
  2. Once Jeff had optimized the site and the YouTube video messaging, what was’s average value per visitor (to the YouTube video, not the homepage)?
  3. If you were Jeff and you decided to run Facebook ads for Orabrush, would you send them to or to the YouTube video?
  4. If online advertising and sales were profitable, why did Jeff still want traditional retail distribution for the Orabrush?


Format your paper consistent with APA guidelines.

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